Pop-Up PR Tip 6: Testimonials

Written By Tami Belt

Testimonials are one of the best forms of word-of-mouth.

In other words, you can let your customers speak for you.

To ensure a memorable testimonial, you need to ask your customers the right questions.

Good testimonials communicate:
• how you make them feel
• showcase specific solutions
• highlight why you’re different
• include employees . . .
- why do they like to work for you
- let them share their favorite customer service stories
• if a picture is worth a thousand words, a video is worth looking at
• video testimonials convey feelings mere words can’t express and puts a
face to the feedback

For more insights, ideas and inspirations to help you share your story watch this video at ​https://www.youtube.com/watch?v=m6RjrRmlov4.

Tami Belt
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Pop-Up PR Tip 2: Communication Strategy