Everyone has a story
Spark Conversations
The best conversations begin by listening. Knowing where you are in your desired audience's mind is the first step in crafting stories that speak their language and answer questions.
You wouldn't build a house without a blueprint, so why communicate without a plan?
Communicating without a plan is risky business. A well-designed communication plan helps spark conversations that:
build your brand
position you as a leader in your industry and community
connect with clients, community and employees
create customer evangelists
communicate effectively through all media channels
provide clear direction in a crisis
establish you as a valuable and reliable resource
Engage Audiences
Engage your desired audience with stories that share your values, beliefs and desire to serve.
Those who align with your values, beliefs and purpose will write themselves in to your story and join forces to:
help support a cause
contribute ideas and feedback
share testimonials
become customer evangelists
People do business with people they know, like and trust. Once this is established, you will be positioned as the solution to their desired need.
Build Relationships
Translating the mission, vision and values of your organization into a customized community engagement strategy is the key to building relationships. Capitalizing on them through a well-crafted communication plan connects you with your customers, community and employees.
Research shows that companies who are involved in their communities:
enjoy higher employee satisfaction and retention rates
are viewed more favorably by customers
increase market share from customers who switch brands to support a cause in which they believe
help strengthen the community in which they serve, creating a better place to live and do business
get more press coverage from what they do in the community than what they do as a company
Shape Your Brand
You do not own your brand. Your brand is a perception in your desired audience's mind. You can, however, help shape their perception through the stories you share. The key is to communicate clearly and consistently in all areas including:
articles and blogs
bios
testimonials
social media
web site copy
community engagement strategy
communication plan
social media content
press releases
Spark Package
Allow me to partner with your organization to help you excavate, craft and share the hidden treasure trove of stories that spark conversations, engage your desired audience, build relationships and shape your brand.
In order to build a solid foundation for a successful brand blueprint that helps position you as the provider of choice, a minimum 3-month commitment is required. SPARK Packages begin at $1,500/month.
Email me for more information or to purchase a Spark Package.
Projects
Each project is custom priced to align with your communication needs. Projects include, but aren’t limited to:
Bios
Testimonials
Website Content
Blogs
Social Media Posts
Communication Strategy
Community Engagement Strategy
Press Releases
When several projects are needed to achieve your goals, a SPARK package is recommended.
Email me for more information or to purchase a Project.