BRAND-AID

Tips to adhere your brand to the hearts and minds of your customers, employees, volunteers, donors and the community.
It’s true! Marketing is too important to be left to one department.

I should know, for years I was the in-house marketing department for a hospital. It didn’t matter how clever the tagline, how heartwarming the ad campaign or how many wonderful, feel good stories appeared in the press. If the patients, visitors, families, employees or volunteers weren’t treated right the image of the hospital was toast in their minds and the minds of everyone they told.

Everyone markets you. Your employees, customers, volunteers, donors, vendors . . . . even your children!. Anyone who talks about you is marketing you. From the way you answer the phone to what your office looks like to how it feels when someone walks through the door to the way you make everyone feel, you leave an impression that impacts your brand.

Make sure you make a good impression.
Building a brand takes time.
Ruining one only takes a minute.

Give people something good to say about your business or charity.

For more insights, ideas and inspirations to help you share your story and build your brand, visit http://www.1bluecube.com.